My professional path has never followed just one direction. I started as a teacher, later moved into management, business psychology, media, research and digital development, always drawn to work that connects people, ideas and practical solutions.
Today, I work as Director of Digital Development at Daily Press, publisher of Vijesti, where I focus on digital products, innovation, audience development, new business models and projects that explore how technology can improve the way media works and connects with people.
Before joining Vijesti, I spent more than twelve years leading Arhimed, a company focused on media monitoring, digital archives, research and analysis. That experience taught me how closely management, psychology, technology, communication and human relationships are connected — and how much successful work ultimately depends on understanding people.
Education has always remained an important part of my life. I originally trained as a primary school teacher, later completed an MBA and studies in Business Psychology, and continued learning through professional programs in management, psychology, technology and organizational development.
I was also one of the co-founders of NGO Tinker, an organization dedicated to STEM education, media literacy, internet safety and encouraging children's curiosity and problem-solving skills. Although my professional path has since taken me in a different direction, Tinker remains an important part of my journey and of the projects I am proud to have helped create.
For many years, through the Parents Association (Udruženje Roditelji), I have also been involved in initiatives supporting parents, particularly single-parent families, as well as in advocacy and projects promoting inclusion, education and equal opportunities.
I enjoy creating things that did not exist before — whether that means a new digital product, an educational project, a business model or simply a better way of solving an old problem. I am endlessly curious about people, technology and society, and I believe that learning should never really end.